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Do You Think Fast or Slow? Book Insight on Thinking Fast and Slow by Daniel Kahneman

Book Insights Podcast

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Behavioral Economics and Kahneman's Nudge Theory

Kahneman is well known for the idea of mental accounts, which has been important in the rise of behavioral economics. When investing, most people are more fearful of losing their money than they are excited by gaining more. The sunk cost fallacy says that we invest additional resources in a losing investment even when better investments are available. We'll conclude our discussion on Daniel Kahneman's thinking fast and slow by looking into the foundation of decisions.

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