4min chapter

Dreams with Deadlines cover image

Digital Transformation Starts with Bold Goals | Karen Thomas-Bland, Founder & Director of Seven Transformation Ltd.

Dreams with Deadlines

CHAPTER

How Lulu Lemon Overcame a Pandemic With Digital Transformation

Karen: I've just been reading up on what's been happening with Lulu Lemon. Like they started as a brick and mortar retailer, and then they had a really strong online presence e-commerce site. They built out the RFID technology which allowed them to temporarily convert stores into fulfillment centers. And that really helped them overcome a lot of the challenges,. essentially, that happened through the course of pandemic. Karen: Do you have any examples of successful digital transformations? What did that look like? What were the characteristics you alluded to? But how did that play out for a company that you had worked with? yeah, definitely.

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