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A Copywriter's Guide To Infusing Your Brand With Humor And Personality #597

Ecommerce Marketing School

CHAPTER

How to Design Image-Based Emails

There's this kind of a cat and dog fight in the world of email about design image-based emails versus text-based emails. And I want to hear your thoughts on that world. If you just send them a short two paragraph email that looks like it's directly from you with a link to a sale, that's probably going to outperform any gorgeously designed, you know, image any day. Yeah. Oh, I, the, the TLDR is tested, right? Sure. Cause you have to show them what you make and it's beautiful and it's on brand and it's a great chance to build that like brand sense in the customer. yeah.

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