The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 525: Marketing Hyper-Growth at Scale with Klaviyo Head of Marketing Kady Srinivasan

The Official SaaStr Podcast: SaaS | Founders | Investors

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Bridging Strategy and Action in Marketing Leadership

This chapter explores the dual challenges faced by Chief Marketing Officers in aligning long-term strategies with short-term goals. It emphasizes fostering a culture of experimentation and adapting past strategies to meet the unique needs of different contexts.

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