How to kill your bad ideas, w/Zynga's Mark Pincus
Masters of Scale
00:00
The Power of Bold Beats
Andrea Jones: Mark Zinga had an ingenious way of working out which new features to pursue that I like to call Gorilla Testing. He says his teams would gorilla test hundreds of ideas every day, and if half their audience clicked on it, you pretty much know it's an idea worth pursuing. Those ideas that made it through this initial stage were then flushed out into actual features - what he calls "bold beats" They could be small, like changing the color of a menu from green to blue, or huge, like selling virtual in-game items and perks.
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