3min chapter

Catalyst with Shayle Kann cover image

Can 'deeptech' venture capital solve climate change?

Catalyst with Shayle Kann

CHAPTER

The Green Premium in a Commodity Market

There is no such thing as a green premium in a commodity market. It's a cmmodity market. And so either you're pricing at parody or better, or you're not selling into the market. There feels to me to be enough of that momentum that i iam willing to say, at least in some of these sectors, that it's actually ok to assume a green premium while you are initially scaling. But can you come to market a not being the cheapest source of x on day one?

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