The Importance of Conspicuous Waste in Animal Communication

In the seventis essentially that veblon's ideas are very threatening to a lot of people, because its essentially, for most people, it destroys their identity. And so his idea was sort of lost for a long time, or ignored. But then this israeli biologist, a zahavi, and he createdor he wrote a book called the handicap principal,. So what did what does that say? Back in 19 75, zahavi dropped this bombshell theory paper and biology that said, hey, a lot of animal communication is kind of like veblin. The more useless, the more impressive. Just like a lot of consumers goods. Exactly, exactly.