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Megan Kaspar on the Fusion of Digital Technology and Fashion

Louis Vuitton [EXTENDED]

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Louis Vuitton's VIA Treasure Trunk: Bridging Physical and Digital Fashion Realms

Exploring Louis Vuitton's pioneering step in melding physical and digital worlds through the VIA Treasure trunk, which tokenizes physical products, offering consumers exclusive experiences and merging augmented reality with fashion. The chapter depicts a future where the 'tour and economy' concept thrives, highlighting made-to-order fashion and IoT-enabled innovations.

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