#638: United Airlines Industry-Leading Loyalty Program MileagePlus (Archive Episode)
Let's Talk Loyalty
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The Irresistible Allure of Loyalty Programs
This chapter explores the significance of loyalty programs, focusing on MileagePlus while comparing it to other schemes like Marriott Bonvoy and Amazon Prime. It examines the strategies that make these programs appealing to consumers and how they aim to improve customer experience and engagement.
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