22min chapter

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Episode 137: Vision & Values: The Winning Formula Behind Enfuse Group's Success with Graeme Curwen

Climb In Consulting

CHAPTER

Understanding Client Needs vs. Wants

In this chapter, they discuss the importance of understanding what clients truly need and how it differs from what they initially say they want. They emphasize the significance of honing sales and business development skills, mentioning that it wasn't natural for them at first. They also talk about the different roles within business development, using a football analogy to illustrate the roles of a goalkeeper, winger, and striker.

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