Growing a Small 1st Acquisition into a Holdco Platform
Acquiring Minds
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Are You a Holdco Operator?
Marcelo: If you've got a niche product, it's better to just earn market share as opposed to buy market share. You could purchase something and inherit a bunch of issues, right? There's risk involved in that. Whereas if you've built a culture in your core business, you can grow for like, you know, for grow versus acquire something in the same space. But I think we're also to the point where we like new challenges.
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