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Episode 004 - OOUX As A Foundation For Interaction Design

The UX Level-Up

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The CTA Matrix Is the Key to Interaction Design

The CTA matrix is a list of calls to action organized around your objects by user role. It helps you think about interactions more creatively and validate, help you validate those interactions early. So this is all about creative constraints. We basically are brainstorming functionality by thinking about what a user wants to do.

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