Si: I would say, especially right now, if we are headed towards a recession, an increasing amount of sponsors and advertisers are going to need performance marketing. Si: We're handling pretty much the entire presals process. So using our existing relationships to pitch the bran, or we can go and do out bound. And then also provide you feedback on what type of, like, add copy and ad format, ad writing style is going to perform.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev.
We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including:
- how important is is a media deck, really?
- how should you package your ad sales?
- what results should you be reporting to sponsors, and how?
- how did Katy approach ad sales for The Hustle?
... and much, much more.
You can find Katy over at MadRev.co and Louis at @louisnicholls_ on Twitter