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The Tractor Beam of the Desktop UI and the Office Suite
New and interesting pioneering products kind of get dragged back to look more familiar to people so that they'll be some uptake. A lot of these exotic tools have a real hard problem getting people trained up. And then a third thing I want to put in the mix is new interfaces are born out of whole cloth like Siri,. Alexa and Google Assistant, which are now so commonplace as to be ridiculous.