Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Emotional Engagement in Advertising
This chapter explores the critical influence of casting and music in advertising, emphasizing their ability to evoke emotions and tell relatable stories. It highlights the innovative 'Eat Them to Defeat Them' campaign, showcasing a creative approach to promoting vegetable consumption among children in the UK amidst rising obesity rates.
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