3min chapter

The Bottom Line: Ecommerce Tactics for Profitable Growth cover image

Ep #009: The Influencer Marketing Pyramid: Why One Person Can’t Do it All

The Bottom Line: Ecommerce Tactics for Profitable Growth

CHAPTER

How to Start a Successful Influencer Marketing Program

Long term pyramid wise, it continues to become more robust. There's probably going to be a person per step of this pyramid. Someone will own the Dale Earnhardt Jr. Negotiations and all the flagbearers and the faces of the brand. So where do you start? You probably start with seating and hiring against that first and foremost.

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