Deddy: When you can just say to day that one person can have such a larger impact, influence, size of an audience than an entire brand. He says christiano rinaldo is the number one instigram user world wide and has more than 500 million folers just on instigram. By the end of that press conference, cococola stock prices, their shares had gone down four billion, with a b for billion dollars. So you see the power of one individual who this is not just about influencing our purchase decisions or our engagement wit. Thisis, this is seing char value and stock prices of a hundred year old, iconic global brand.

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