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Unlocking Product-Market Fit: The Waze Success Story
This chapter explores the journey of Waze, a crowdsourced navigation app, highlighting the significance of product-market fit for startups. It emphasizes the focus on creating value for users through real-time traffic information and alternative routes, showcasing how identifying and solving problems lead to success in entrepreneurship. The chapter underscores the importance of engaging customers by addressing their needs and fostering a pay-it-forward behavior among users.