Unlocking Product-Market Fit: The Waze Success Story

Every leader is trying to driving innovation inside of their organizations, but that’s easier said than done. Uri Levine is the co-founder of Waze, which sold to Google for $1.1 billion. He’s also the first board member and investor of Moovit (Waze but public transportation) which Intel acquired for $4 billion! It’s safe to say that Uri knows a thing or two about innovation and building great products and companies. In today’s episode we will explore why it took Waze 4 years to reach “good enough” product market fit, why it’s more important to fall in love with a problem instead of a solution, how to manage the impact of fear on corporate innovation, how to apply an entrepreneur mindset inside of your company, and why firing is so crucial to business success.

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