I only invest in direct consumer products if the product is highly differentiated and the founder understands growth. If you don't know how to do growth, so you have to learn growth. And that's why i wouldn't invest in you at this time. How do you define poduct market fit? Most people define product market fit as there's a group of customers the market that love your product so much that they won't shut up about it. I'm having trouble in instagram. Likes to sells. Yes. So i i think i'll just broaden the discussion of your question,. tray, direct to consumer products are really hard....