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Barbie and Mattel as Millennial Pavlovian Conditioning

The Blindboy Podcast

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The Dangers of Advertising to Children

Mattel pioneered what was called a PLC, a program length commercial in the fully deregulated environment of 1980. Mattel were like there's no fucking rules, we can do what we want, let's go for it, fuck Adverts. The advertising of these cartoons wasn't necessarily harmless either, they pushed to millennials some pretty strong ideologies. I'm aware that the current Barbie movie that's out now does a lot to try and in a meta way address how harmful Barbie was to young girls,. but Barbie pushed unrealistic body image.

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