The Importance of Demand Response in the Wholesale Market

South Australians had the highest electricity prices in the name for a long time. But once the new transmission line to New South Wales gets built and all this renewables comes online, they may well end up with lower prices in some other regions. Demand response is about looking at the supply demand balance with symmetry rather than just turning on more supply as consumer demand goes up. Response says, well, let's look at where there might be some flexibility in that supply. And people who are prepared to consume less at times.