Your Single Best Tip for Video Descriptions

The first couple lines of description should help someone understand what the video is. Beyond that, here's your chance to put in things that are genuinely useful and helpful That allow you to monetize the minority of that audience that's being thoughtful enough to even look at that description in the first place. If you had verbal calls to action in the video, every verbal call to action you made in that video should be fulfilled in that description. So whatever you said or promising the video, put it in the description,. make it clear, make it easy to click, making it obvious.