Can Artifact Succeed?

Stratecary: I enjoyed Ben's interview with the Instagram guys talking about their new news reading app artifact. Can artifact succeed? And Ben, if you want to give a little primer as far as what artifact actually is for anyone who's unfamiliar with it, you're welcome to and we'll link the Stratecary interview in the show notes. Back to tech though, pure tech question. Jeremy says, I enjoyed that interview as well. As a fan and purveyor of the written word myself, I'm happy to see somebody try something new in text. What I fear is this app lacks any avenue to spread.