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17min chapter
Brett Berish - President & CEO at Sovereign Brands | How to Make Your Brand Unbeatable
Success Story with Scott D. Clary
The Time Factor in Brand Building
This chapter explores the critical role of time and dedication in successfully establishing a brand, particularly in the wine and spirits industry. It emphasizes the importance of genuine passion over financial motives and challenges the expectation of instant success, highlighting the need for long-term commitment and adaptability. Additionally, the conversation underscores the significance of grassroots marketing and authentic consumer engagement, illustrating how strong community connections contribute to a brand's longevity.
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