Sinocism's Bill Bishop on building a solo publishing business
The Rebooting Show
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How Has Your Approach Adapted Over the Years?
When he started the newsletter, it was for people who are pretty special. Once you turn into business, though, it's like, how do you keep it growing? And then one of the real tensions is how do I make it appeal to a broader audience but at the same time stay true to sort of a more specialized approach because there's a lot of general stuff out there about China and any topic that people aren't necessarily going to pay for.
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