Recode Decode: Harley-Davidson CEO Matthew Levatich (Live at Code 2019)
Decoder with Nilay Patel
00:00
Revving Up: The Future of U.S. Manufacturing and Motorcycling
This chapter explores the challenges faced by U.S. manufacturing amid trade wars, emphasizing the critical need to maintain local expertise. It discusses Harley-Davidson's strategic shift towards electric motorcycles, highlighting the emotional connection riders have with their bikes and the evolving market landscape. The conversation delves into the balance of tradition and innovation as the company navigates new technologies and changing consumer interests.
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