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Podcast 22 - Merchant Funded Rewards

Loyalty Wired

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The Future of the Card Linked Offers

I think the main part of that as well is I've seen that in general, the card linked offers can be more generous than the online offers. So when they have tested some of these offers, we found that they can be in great rates for customers. But there's lots of other problems though. Even I expect one over Tigeris in said that you're live on a platform and they're like, yeah, we know, but we don't know where that money is coming from. They didn't even know internally because it was coming from a beta-beta. That's why the industry in that respect is still very mature and really needs to change soon.

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