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S2 E9: Why Everyone Prefers Predictability / That Last Knockout Punch / How Gift Cards Keep Giving
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The Customer Acquisition Strategy - $100 Vouchers in Your Box
The company pays other brands to put vouchers in their packages. They'll pay hello, fresh or plated or native or hint water to put a $100 gift card in boxes that you already sent out. That's the customer acquisition strategy. And they'll pay you a $50 CPM because they're like, one of these thousand people is going to use this gift card and spend $200 and we're going to make a fortune off of this.
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