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255: Creating an Engaged Community: Owned Media Series Episode 3
Destination Marketing Podcast
The Importance of Storytelling in Destinations
"I feel like this is where we get in our own way as DMOs. We try to create narratives that are self-serving," she says. "It just takes one member of my state delegation to get angry and I can get the money, right? So what ends up happening inevitably is you get a vanilla version of what the content could be."
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