E016: Ridge's CMO Connor Joins, Using Agencies, Launching Products, Monetising Your Audience & More
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The Importance of Managing Ad Spend
I think usually Marketing specifically performance marketing is mission critical Apple's not outsourcing engineering you shouldn't outsource your engineering if that's Facebook ads or whatever but Connor We're agency boys. I do we use Dev shops like so I just Try to keep it as little like anything where it's like I don't have a true full-time Rolelike we do project work with dev shops like Shopify work Like we're doing a whole personalization thing right now with Pila case. Sean: The only thing that's worth paying for on a percentage of admin right now, which is a bit of a hot take is creative and there's some really interesting agencies that Don't do any media buying they
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