Celebrities have been leveaging their avotars because it does allow them to show case a different side of their personality, but they use it to memoralize any key life defining moment. In some ways, you can kind of imagine onmas becoming jeannie's becoming the decentralized disney. People believe in lin onow the kids, or they believe that we put on this earth for some abstract reason. The're looking at crystals and moon rocks twenty four seven. And so i think when they see an avitar, it's a really cool new story for them to be able to follow. This has one of the predominant ways to connect with jenz.