301 - Generating Customer Insights in a Cookieless World | Adweek Webinar
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Is There a Sales Team in B to C Companies?
In a b to c company, typically there's no sales team. And when you don't have a sales team, then marketing has to really drive revenue and innovation. This just helps people package it in a way that will be more accepted by executives. But i think 99 % of people on this weapon are probably should put the field nto get the data based on how their organizations make decisions.
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