How Do You Measure Earning Efficiency?

The agency profitability toolkit includes training videos, checklist cheat sheets with all these benchmarks you can grab that at parakeeto.com forward slash toolkit. The easiest way to measure earning efficiency is using what I like to call average billable race and it's a very simple formula. What is the AGI in that bucket? And how many hours were worked to earn that AGI. Using that metric you can very quickly start to compare one time period to another one client to another one type of service to another. Get a sense of what's more or less efficient than another service offering.