The Desert of a Desertion

You can have a great product, but your messaging is off or you're not reaching the right market. So there's a thuresay, i call it relative value triangulation. And that determines if if you're actually dealing with he hatis this product we have here, this offer o the service here, this is a failure. We need to move on to something else. The actual process of getting out of that aa, we need to keep chugging.

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