3min chapter

Grit cover image

Founding CRO @HubSpot / Prof @HBS / CoFounder @Stage 2 Capital Mark Roberge: The Science and Psychology of Scaling

Grit

CHAPTER

The Corps Business, a Coratic Freememer Freema

The corps business was working at that point inbound leads were coming in. We tried to introduce a free and then a 50 dollar up grade product. It's really hard to introduce p l g into an insal base after it's already established, unless you're willing to take a revenue hair cut for a couple f quarters as it catches up. The other thing that we had against us, which i learned about peolgi at that time, was you have to have a low time and effort to value prop like drop box downless ap your device is backed out. And dros au dropo, heo a founder dropoxand he came out with one of the first premiums quite

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