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Seth Godin on AI, Branding, and Attention

Motley Fool Money

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The Intersection of AI and Branding

This chapter explores the impact of AI technologies like ChatGPT on writing and creative processes, emphasizing the need for human creativity in collaboration. It addresses the challenges in branding within the AI landscape, touching on inconsistent marketing and the consequences of unrealistic promises. Furthermore, it discusses the evolution of permission marketing, the significance of genuine engagement, and the ethical obligations businesses hold in a rapidly changing digital environment.

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