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15min chapter
From $0 to $100 Million In 3 Years Selling Cold Plunges
My First Million
From $200K to $100M: The Incredible Growth of a Cold Plunge Business
This chapter explores the impressive growth of a cold plunge business, from generating $200,000 in revenue to surpassing $100 million in just four years. It discusses their strategic approach of initially giving away free cold plunges to influencers and transitioning into influencer marketing. The chapter also highlights their remarkable ad spend and return on ad spend, showcasing the company's ability to generate significant profits through advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode