2min chapter

At Work with The Ready cover image

23. Adopting a Product Mindset in Organizations

At Work with The Ready

CHAPTER

Understanding Customer Behavior and Decision-Making

This chapter explores the disparity between customer intentions and their actual purchasing decisions, shedding light on the need to understand their motivations and past experiences. The hosts emphasize the importance of asking focused questions to gain valuable insights while playfully referencing the creation of a metaphorical necklace from these discoveries.

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