How To Create Value For Your Customers & Business
B2B Marketing Exchange
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The Quest for Measurement Has Turned the MQL Into the Ultimate CIA Tool
The quest for measurement and accountability has turned the MQL into the ultimate CIA tool while also creating unintended challenges in conflicts between sales and marketing. Kelly: Data has been both an incredible tool and advantage for us as marketers but by the same token data has also become a crutch. We're going to spend a lot of time focused on how do you think about content cumulatively not just at generating a name that comes into a marketing automation platform.
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