How Do You Know if You Have Just Undergone a Big Life Event?

When people undergo these big changes, when their environment is dstabilized, that then has a knock on effect on all their purching behavior. People are between two and three times more likely to try a new brand, to switch brands, to avenue favort if they have just undergone a big life of en now that becomes interesting because it is not a academic finding. It is a very practical, easy to apply finding. Sonos didn't target a single event by getting a divorce or moving house. Instead, they just targeted every life event. If you were moving, graduating, having kids or getting a divorce, you were probably quite likely to see one of their chep ads. They