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SERP’s Up | Do ranking factors matter for SEO?
SERP's Up SEO Podcast
Machine Learning and Ranking Factors
The problem is that machine learning dictates the SERP itself. Google will say, and they literally do this, we will have six slots for paid as at cell car insurance and four slots among the top 10 results that offer places to learn more about car insurance. So even though you've checked off all the boxes, if your page sells car insurance, you are limited to six out of 10 slots on the page. That's what fuels the advancements in the algorithm.
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