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How I View My Business Expenses (and How My Mindset Has Evolved)

The Art of Online Business

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Are You Getting a Financial Return on Investment (ROI)?

I like to see a minimum, a minimum of 2X ROI on what I'm paying somebody who you can directly attribute a financial ROI to that role. So if it's a sales role, for example, that's super easy to track. Other roles, it's not so easy to do that. But anyway, I'm looking for some form of ROI on every line item in my P and L.

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