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21. Not for the Cottage Cheese Lobby

Not For Everyone

00:00

The Importance of Silence

"Apparently This Matters" is CNN Tech's weekly, offbeat look at the world around us. Today Jarrett ponders a new trend: prebiotic soda. "I have such a strong visceral reaction to hearing that word associated with food," Jarrett says of brands like Ollie Pop and Culture Pop who use it in their names.

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