Episode 4 is here baby đ It's the first time we receive a guest, and what a guest. Imi Read, Head of Product Marketing at Onin.
There are a ton of golden nuggets in this episode, we discuss how to launch a product (Onin), find product market fit, and the importance of distribution.
Imi also talks about her career in marketing and specifically her experience working for a marketplace called Contact. They discuss the challenges of finding supply for Contact's niche marketplace and the dynamics of marketplaces in general.
Such a pleasure to jam with! Hope you enjoy listening to it.
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Timestamps for you lazy people đ
0:00 Intro
6:45 Modern calendars not working.
7:32 Planning events in messaging apps.
11:28 Product value over marketing.
15:03 Reducing friction for viral growth.
19:11 User experience and research.
23:24 Launching your product and App Store Ads.
25:21 App Store Ads for Scalability.
29:30 TikTok marketing strategies.
33:23 Testing different app copies.
36:07 Product marketing challenges.
40:00 Balancing Product and Distribution.
44:23 Measuring product virality.
47:38 The impact of metrics.
51:02 Building a waitlist.
54:27 Iterating on product development.
58:26 Monetization strategies.
1:02:23 Mood tracking app.
1:05:42 Freemium vs paid products.
1:08:49 Content creation and engagement.
If you liked this episode, follow the pod on Spotify/Apple and leave us a 5 âď¸ review.
Peace out âď¸ Jake & Yoann
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