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The Business of Content with Simon Owens
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How Did You Pitch the Alpha Group?
Liker: I think everybody in the industry has had a struggle, and in some former fashion. And so you said you eventually, within advance, founded this, i guess, what oud be called incubator, called the alpha group. What was the origin story of that? Liker: We did not have a function that was a small, autonomous, nimble team who could go out and identify areas of opportunity,. Then start to spin up businesses and intellectual property that would be owned by the company.
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