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Adding Diversity to Your Influencer Marketing - LaToya Shambo

The Agents of Change Digital Marketing Podcast

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Do You Have a Brand Audit?

We want to develop a strategy and objectives that are for a wide variety of people, the influencers themselves. That's almost more of the tactics compared to the strategy of developing a better praned voice. O you and i had a conversation earlier where you talked the fact that you do brand audits for some of your clients. A lot of different businesses do some sort of brand audit. What kind of things are you looking at at a brand and what they should be doing or not doing any more? Yes. So we first start with your home page. We're taking a deep dive into your content and what your poor values are, what you stand for. And from there, we make an

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