How I Built a Niche Channel With Notion

Thomas Frank built Notion to help his team manage all of their YouTube channels and blogs. He was frustrated with the juggling of apps that he had to do to be a full-time content creator. "I wanted this single system for tasks and projects for my whole life"

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Mr. Beast might make $50M a year...but how much does the average influencer earn? Which platform lends itself most readily to monetization? And how have some influencers scaled to eight-figure, long-lasting businesses—like our guest, Thomas Frank with 3M subscribers—while others flame out in 18 months? We answer all of these juicy questions and dive into the hard numbers.

Learn more about our sponsor, Vin Social: https://www.vinsocial.vip

Transcripts can be found at podcast.moneywithkatie.com.

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Mentioned in the Episode

Thomas Frank on YouTube: https://www.youtube.com/channel/UCG-KntY7aVnIGXYEBQvmBAQ
The value of the creator economy: https://influencermarketinghub.com/ebooks/Creator_Economy_-_Creator%20Earnings_Benchmark_2021.pdf
1 in 4 Gen Zers plan to become content creators: https://thehill.com/changing-america/enrichment/arts-culture/3614182-1-in-4-gen-z-ers-plan-to-become-social-media-influencers/
Neal Schaffer on The Age of Influence: https://nealschaffer.com/influencer-marketing-statistics/
89% of advertisers found influencer marketing to be at least as effective as other methods: https://www.smartinsights.com/online-pr/influencer-marketing-effectiveness/
Blogilates case study: https://www.instagram.com/blogilates/?hl=en
Mr. Beast case study: https://www.thoughtleaders.io/blog/how-much-does-mrbeast-spend-a-month
Nick Huber case study: https://www.mfmpod.com/127-with-nick-huber-building-a-10m-self-storage-business-and-the-opportunities-in-sweaty-startups/
Melissa Wood Tepperberg case study: https://www.hbs.edu/faculty/Pages/item.aspx?num=60307
Thomas Frank's creator resources: https://creator.thomasjfrank.com/