Creating Profitable Influencer Relationships
The Unofficial Shopify Podcast
00:00
The Importance of Arbitrage in E-Comm
With e-comm margins today, it is perceived about four to six times than what it actually costs you to deliver to an influencer. So in exchange, you're going to get a post that costs them 30 to 60 seconds of their time for you. It may be worth tens of thousands of dollars over the next few months from direct sales, affiliate partnerships and then using that content as ads.
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