How to Get the Most Out of GA4 Automatic Setups

Google have released a new set of guidelines on how we use links internal links and the value of external links. In GA4 you can get all the data out and get into BigQuery search console now another thing for SEO people this is a big deal. Google are moving towards a model of actually letting you get data out as they didn't do before but also you're going to have to be charging for their services. If you're more of a technical marketer really worth looking at if you're an SEO person you should definitely be looking at this because there's a big opportunity for manipulating data in different ways.