Why People Go From Low Choice to High Choice

Shina Khatib has come up with a number of strategies to help people make better choices. One insight came from a study she conducted where people were given the option to customize the cars they were buying. It turns out, if you go from low choice to high choice, you remain motivated and interested in that car. But it also means that you have to make that choosing experience curateid in a way that's actually motivating rit....